We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator, Internet Explorer, or Firefox) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.
Personally Identifiable Information We Collect
There are many features on this website for which no registration is required. However, if you are interested in obtaining information, products or services from Premier Ophthalmic Services Inc, or in participating in certain activities on this website (such as making an online purchase or subscribing to our newsletter), you may need to provide us with information about yourself. For example, if you order a product from us, we ask for your name, postal address, e-mail address, telephone number and your credit card number. If you are ordering a product for another person, we will ask you for that person's name, postal address and phone number in order to enable us to deliver the product to the recipient. If you participate in an activity such as a survey, we may also ask you to provide other types of information such as gender and personal interests, which we may associate with personally identifiable information. In addition, we may combine personally identifiable information that you have provided to us with other information that is publicly available or that we receive from other reputable sources.
Other Information Collected through Technology
In addition to information you choose to provide to us, we also collect non-personally identifiable information through technology to make our site more interesting and useful to you. For instance, when you come to our site, we collect your Internet Protocol ("IP") address. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider). Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses to collect information regarding the frequency with which our visitors visit various parts of our sites. We may combine this information with personally identifiable information that you have provided to us and/or with other information that is publicly available or that we receive from other reputable sources in order to make our website and communications more targeted to your interests.
Finally, our website uses a variety of technical methods for tracking purposes, including clear gifs (also known as Web beacons). Clear gifs are small pieces of data that are embedded in images on the pages of websites. We use these technical methods to tell us what parts of our website you have visited or to measure the effectiveness of any searches you may do on our site. These technical methods may involve the transmission of information directly to us or to a service provider authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our visitors who have agreed to receive e-mail from us, to determine whether our visitors have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be combined with information that is personally identifiable so that we can make our website, and any e-mails you have agreed to receive, more interesting to you.
Premier Ophthalmic Services Inc may use your personally identifiable information to deliver the products and services that you request, enhance your experience on our site, provide you with informational and/or promotional materials that you might find interesting, and for internal business analysis and other business purposes consistent with this policy. These uses may generally be categorized as relationship maintenance uses and promotional uses. We describe these uses in more detail below.
Relationship Maintenance Uses
Premier Ophthalmic Services Inc uses your personally identifiable information to maintain and manage your account, deliver services that you have requested, and generally enhance your experience on our website. Collectively, we refer to these types of uses as "Relationship Maintenance Uses," and they include all of the ways in which we use your personally identifiable information to maintain and manage our relationship with you that do not involve sending promotional materials. Examples of Relationship Maintenance Uses include, but are not limited to:
Premier Ophthalmic Services Inc may also use your personally identifiable information to provide you with promotional information about activities, services and products offered by us or selected third parties, including promotional material that you have requested. We strive to select trustworthy, reputable companies who offer high quality products or services of interest to you. (However, you may opt out of receiving promotional communications from us by mail, e-mail, or telephone, as explained below and in the section entitled "Your Choices." And, we will not share your e-mail address with third parties for promotional purposes unless you consent to such sharing by affirmatively agreeing to it). Examples of promotional uses include, but are not limited to:
Information Sharing and Disclosure
We take very seriously our responsibility to maintain your privacy with respect to your personally identifiable information. We will therefore share that information only with the following entities, and only in the manner described below.
Premier Ophthalmic Services Inc may share your information with our partners when you engage in certain activities on our sites that they co-sponsor, such as purchasing products or services offered by our partners, electing to receive information or communications from our partners, or electing to participate in contests, sweepstakes, games or other programs sponsored in whole or in part by our partners. Premier Ophthalmic Services Inc may also share your personally identifiable information when you respond to promotional materials from Premier Ophthalmic Services Inc that authorize our partners to use your personally identifiable information for purposes such as sending you additional promotional materials, providing you a product or service, or entering you in a contest, sweepstakes or game. We refer to all these activities and requests as "Co-Branded Activities." When you participate in Co-Branded Activities, you will either be required or asked to agree that the sponsor or partner may use your personally identifiable information in accordance with the sponsor or partner's privacy practices.
Other Third Parties for Promotional Purposes
Premier Ophthalmic Services Inc may share your personally identifiable information with other selected third parties so that they may send you promotional materials about goods and services that they offer. When we share your information for promotional purposes, we attempt to select only reputable companies that offer high-quality products and services. You have the opportunity to opt out of our sharing your personally identifiable information with these selected third parties for promotional purposes, as described below in the section entitled "Your Choices." And we will not share your e-mail address with third parties for promotional purposes unless you consent to such sharing by affirmatively agreeing to it on our e-mail newsletter registration page or elsewhere.
Legal Purposes; Business Transactions
Aggregate Information (non-personally identifiable)
Premier Ophthalmic Services Inc may share with third parties aggregated information about you and other visitors to our website. When we do this, however, we make any personally identifiable information non-personally identifiable by combining it with information about other individuals or by removing characteristics that make the information personally identifiable to you. We share this information in order to improve our website and develop content and services that we hope will be of interest to you.
We understand the importance of protecting our customers' privacy, and we therefore provide you with the opportunity to opt-out of having your personally identifiable information used or disclosed for certain purposes. Receiving promotional communications from Premier Ophthalmic Services Inc, including our partners is optional. If you do not wish to receive promotional communications from Premier Ophthalmic Services Inc, including our Affiliates and our licensees, please call or write to us at the address below.
You may also use this address and phone number to request us to update or change any of your personally identifiable information, or to request additional information regarding our disclosure of your personally identifiable information to certain third parties for promotional purposes.
If you have opted into emails from our online store, you may remove your name from our list by clicking the change your "unsubscribe" link at the bottom of our emails.
Because we plan our communications in advance, it may take several weeks for your request to become effective. If, due to human error, you continue to receive our communications, please contact us again and we will make every effort to correct the situation.
Links to Other Sites
We may provide links on our website to other sites we think you will enjoy. These sites operate independently of Premier Ophthalmic Services Inc and have established their own privacy and security policies. We encourage you to be aware when you leave our site and to read these policies at any site you visit.
The security and confidentiality of your information is extremely important to us, and we take a number of steps to safeguard any personally identifiable information or credit card information that you provide to us. We use data encryption technology to help protect against loss, misuse or alteration of your credit card information. Secure Socket Layers (SSLs) encrypt the credit card information sent between your computer and our database. However, no method of transmitting or storing electronic data is ever completely secure, and therefore we cannot warrant or guarantee that such information will never be accessed, used or released in a manner that is inconsistent with this policy.
Personally Identifiable Information Contained in User Content
Some sections of our website may allow users to post or transmit messages, comments, screen names, computer files and other materials. Premier Ophthalmic Services Inc does not monitor such transmissions, and therefore cannot be responsible for any personally identifiable information or other information that may be contained in such transmissions.
Premier Ophthalmic Services
Attn: Marketing Services - Privacy
22771 Citation Road,
Frankfort, IL 60423, USA
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